Recent Developments in Question Testing 2 |
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| Coordinator 1 | Dr Cornelia Neuert (GESIS - Leibniz Institute for the Social Sciences) |
| Coordinator 2 | Dr Timo Lenzner (GESIS - Leibniz Institute for the Social Sciences) |
It is universally acknowledged that testing survey questions prior to administering them to respondents is a vital part of a survey as pretesting reduces potential measurement error and helps to improve the quality of the data collected. For question testing, survey methodologists have a broad set of methods at their disposal (cognitive interviews, behavior coding, response latency measurement, vignettes, expert reviews). Recently, innovative techniques and new data sources are added to the survey researcher’s toolbox, such as eye tracking, web probing, mouse movements or crowdsourcing.
So far, few methodological studies have addressed the effectiveness of these newer methods in improving questionnaires and how they compare to traditional pretesting methods.
This session invites papers that…
(1) explore innovative uses of new methods or techniques for question testing;
(2) highlight the relative effectiveness of different pretesting methods
(3) demonstrate how new and existing techniques might best be used in combination (best-practice examples) to offer additional insights.
We also invite presentations discussing (new) question testing methods in a cross-cultural context.