Usability Testing in a Changing Survey Environment 1 |
|
Coordinator 1 | Mrs Emily Geisen (RTI International) |
Technology is constantly evolving, which promotes innovation and advancements in the way we collect survey data. Due to these technological advances, the ways that respondents and interviewers interact with surveys are changing. For example, modern web surveys include features such as touch-screen, videos/images, GPS, sensors, voice recognition and text-to speech, dynamic error messages, and other capabilities. Each of these features changes the respondent-survey interaction, which can affect the quality of the data collected. As a result, usability testing is critical to ensure that respondents can complete surveys accurately, efficiently and with satisfaction. Technological advances have also affected methods available for conducting usability testing such as improved eye-tracking equipment and remote, unmoderated user testing. This session invites presentations that either showcase usability testing of surveys with technological advances or demonstrate innovative methods for conducting usability testing on surveys. We particularly invite presentations employing (1) usability testing of surveys with advanced technological features (e.g., sensors, machine-learning), (2) usability testing of new survey platforms (e.g., Blaise 5), (3) innovations or advances in existing usability methods, or (4) usability testing in multicultural contexts. We are also interested in studies that empirically demonstrate the utility and benefit of usability testing.