Recruiting and Maintaining Probability-Based Online Panel Surveys 3 |
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| Coordinator 1 | Mr Ulrich Krieger (SFB 884, University of Mannheim) |
| Coordinator 2 | Ms Sabine Friedel (SFB 884, University of Mannheim) |
| Coordinator 3 | Ms Ines Schaurer (GESIS - Leibniz Institute for the social sciences) |
In recent years, there has been an increasing number of online studies based on a probability sample. In addition, traditional large scale panel surveys have increasingly gone online (e.g. UKHLS, ESS).
Recruiting and maintaining such online panel surveys creates its unique challenges.
Probability-based online panels aim to combine the best of the offline and online survey world. Because of the lack of a sampling frame, there are many ways of offline recruitment that have their own challenges. Furthermore, the online survey needs to be constantly adjusted to the rapidly changing web and device infrastructure. As most online panel surveys have short wave spans, contact procedures to respondents need to be adjusted accordingly.
In this session we invite papers presenting solutions and discussing challenges when recruiting, refreshing or maintaining probability-based online panel surveys. This includes topics such as:
Sampling and contacting respondents for online participation.
Pushing respondents to web participation in online panel studies.
Improving sign-up rates to online panel studies.
Strategies for refreshing the samples of running online panel studies.
Techniques and interventions to prevent panel attrition.
Methods to improve the usability of the online surveys, especially for mobile devices.
In addition, all other topics relevant to the session theme are welcome.