The Switch from Face-to-Face Interviewing to Online Data Collection |
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| Coordinator 1 | Ms Gerry Nicolaas (NatCen Social Research) |
Over the last couple of decades, the survey research industry has witnessed the shift from single mode designs to mixed mode data collection. This session focuses specifically on the shift from face-to-face interviewing to mixed mode designs that include online data collection. The presentations explore the impact that this shift can have on non-response and measurement.