Get in touch–stay in touch: Efficient and suitable recruitment and survey strategies |
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| Coordinator 1 | Dr Roman Auriga (Leibniz Institute for Educational Trajectories) |
| Coordinator 2 | Mr André Müller-Kuller (Leibniz Institute for Educational Trajectories) |
| Coordinator 3 | Ms Anna Passmann (Leibniz Institute for Educational Trajectories) |
This year's session will focus on appropriate and efficient recruitment and fieldwork strategies in current population-representative surveys. In both individual and institutional survey settings, recruitment of survey participants has been under "pressure to change" for several years. On the one hand, we face declining response rates in surveys. On the other hand, recruiting participants seems to have become more and more expensive over the years due to inflation, salary developments and change in employment relationships regarding the survey stuff or more complex survey requirements and designs. Social changes must also be taken into account: Due to the increasing factual and perceived heterogeneity of societies, expectations regarding the characteristics of the target persons to be recruited and the ways how to address them appropriately are also becoming increasingly complex. Suitable recruitment and survey designs must therefore be found.
In this session, we want to discuss innovations in survey designs and methods under the premise of optimizing and balancing survey success and costs. In particular, tailored recruitment strategies in terms of mixed approaches (e.g. sequential designs and/or pre-recruitment strategies), incentive strategies (e.g. pre-incentives, promised or perceived benefits of participation), contact strategies (e.g. adaptations in the language used, layout of materials, new media), but also field work strategies and interviewer tasks should/could be at focus.
We welcome contributions with insights into the recruitment of large-scale studies of the last five years. “Quantitative” findings as well as well documented “qualitative” experiences are both welcome.