Increasing data quality in online surveys via contact and questionnaire design strategies |
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| Coordinator 1 | Mrs Vanessa Schmieja (Forschungszentrum Jülich) |
| Coordinator 2 | Mr Hawal Shamon (Forschungszentrum Jülich) |
Online surveys, attractive because they are inexpensive to conduct, are being used by various actors from science, business and civil society by applying different levels of quality standards. The increasing number of requests to participate in online surveys as well as spillover effects from poorly designed online surveys can lead to survey fatigue and decreasing willingness to participate in online surveys among target persons.
The seemingly inflationary number of online surveys may also erode respondents' appreciation of each individual online survey, which is likely to be associated with a lower baseline motivation to optimize during the survey. Higher rates of dropout, item non-response and careless responding may be the consequence. One leverage to overcome the challenge of data quality loss, is to tailor the questionnaire to survey participants’ preferences and needs.
This session focuses on contact and questionnaire design strategies to improve data quality. Contributions may relate, but are not limited, to innovative approaches to increase
o survey participation rates in cross-sectional and longitudinal online surveys (e. g. incentives that go beyond monetary rewards, adaptive contact strategies),
o survey participants’ motivation, attention and satisfaction with online surveys (e. g. use of gamification or multimedia content, diversified design of the survey, personalized online surveys).