ESRA logo

ESRA 2025 sessions by theme

Back to Overview of Sessions

UX, user-centred, and respondent-centred design: its application and development

Coordinator 1Ms Sierra Mesplie-Escott (The National Centre for Social Research )
Coordinator 2Ms Sophie Pilley (The National Centre for Social Research )

Session Details

Survey research commissioners and survey designers are increasingly paying attention to respondents' experiences in completing their surveys, especially as more surveys move to self-completion modes. As such, commissioners and designers are examining their respondents' journeys, measurement instruments, and data user needs to identify how to optimise the user experience by applying design thinking. Some surveys can feature design thinking from inception, allowing many study components to be optimised for the respondents' experience. Other long-standing surveys contend with redesigning components to meet established data-user needs and commissioner requirements.
In this session, we invite practitioners to showcase work undertaken using user/ respondent-centred design thinking or UX research methods in the development of a survey. Examples could include, but are not limited to, the following:
- Usability testing of survey questionnaires, respondent communications, interviewer training, or other survey elements
- Visual design of survey elements, including design for responsiveness and accessibility
- Applying UX principles or frameworks to:
o survey instrument development and testing
o Mapping the respondent or interviewer's journey through the survey
o Rethinking conventional survey methods practices
We invite practitioners to present findings from developing or re-developing a survey featuring UX methods, user-centred or respondent-centred design thinking.